Charge For Your Value. Not Your Time.

For consultants and coaches ready to escape hourly billing.

​The more efficient you get at your work, the less you earn.

​With the help of AI, you might get faster at your work.

​But if you still bill by the hour, every efficiency gain cuts your own pay.

​Solve in two hours what used to take ten, and you’re punished for being good at your job.

​That’s the efficiency paradox. And it puts a ceiling on your income that no amount of extra effort can lift.

​This workshop moves you off the clock and onto pricing built around the value your clients actually receive.

​In this workshop, you’ll learn:

​#1: How to get clients to say YES to non-hourly pricing

​#2: How to implement value-based pricing in just a few weeks

​#3: How to know exactly what to charge

​You’ll get a clear path to start charging what you’re worth, and free yourself from hourly billing.

​Who this is for:

​- Independent consultants, coaches, and fractional executives who bill in the €150 to €500 per hour range.

​- Owners and leaders of firms with up to 20 consultants or €2M in annual revenue, who currently bill hourly or day rate

​Your ticket options:

​→ Standard (full day workshop)

​→ VIP (everything in Standard + small-group VIP-dinner with speaker)

​About the expert, Judson Rollins:

​Judson Rollins helps independent consultants, coaches, and fractional executives escape hourly billing and price for the value they create.

​Through his VALUE framework, he shows experts how to reinvent their pricing: reset their positioning, quantify what their work is worth to a client, and build proposals that reward results instead of hours.

​More than 100 professionals across eight countries have used his approach to raise their rates while working fewer hours.

​He is the author of Sell Destinations, Not Journeys, and an instrument-rated private pilot. Based in Amsterdam, he works with clients worldwide