But in 2026, everyone is already doing that.
Here’s the real problem:
You’re trying to build trust through a screen.
And online, trust is slow.
It takes many touchpoints before people decide to buy from you.
In person, it works differently.
One real conversation can do what weeks of content can’t.
Connection happens faster.
Trust builds instantly.
And clients make decisions on the spot.
That’s why small, in-person events work so well.
They don’t just get you attention.
They get you sales.